Analyst (Targeting and Data)

Orlando, FL

Post Date: 07/22/2017 Job ID: 24261 Industry: Other Area(s)

SUMMARY

Provides support in analysis and understanding of Marketing Data Mart segment populations and filtering.  Leads development of procedures, views, and back-end database logic supporting Analytics group needs in ad hoc as well as ongoing analytics projects.  Supports analytics team through implementation of SQL and other structured data queries.  Partners with the Information Technology team to ensure best-of-class data management, analytics and reporting. Leads development of campaign management audience selection, segmentation and flowchart logic in support of specific CRM campaign development.

 

RESPONSIBLITIES
  • Develop data extract and analysis routines using SQL & Excel to support CRM and Analytics teams
  • Support implementation, deployment, support and enhancement of related data sources to support CRM, Digital Analytics, and Social Analytics data needs.
  • Develop, enhance and update Unica flowcharts and underlying data access logic to support CRM team campaign implementations
  • Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis.
  • Ensure compliance with Data Management Laws.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.

 

QUALIFICATIONS:
  • Experience with SQL and Relational Databases (expert);
  • Must have thorough understanding of database structure;
  • Experience creating complicated reports including sub-reports, parameter based reports, graphical reports, formula based, well-formatted reports; analysis reports, etc.
  • Working knowledge of databases including writing SQL queries required.
  • Excellent analytical skills with experience in email and/or database marketing analysis;
  • Experience with Unica or other campaign management system preferred
  • Experience with Microsoft Excel (advanced):
  • Must be able to develop and understand advanced Microsoft Excel spreadsheets.
  • Ability to work independently in a deadline oriented environment;
  • Experience in troubleshooting and resolving problems;
  • Ability to evaluate quantitative data sets and determine “ big picture” implications required;
  • Working knowledge of marketing, media and marketing customer data required;
  • Ability to handle multiple projects required;
  • Desire to work in a fast-paced environment required;
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