Marketing Representative

Orlando, FL

Post Date: 08/10/2017 Job ID: 24583 Industry: Other Area(s)


The Marketing Communications Team is responsible for both the development of the communication strategy and the facilitation of all marketing campaigns.

The Marketing Representative role is to understand the brand marketing / business strategy and assist in the development of the strategic communication briefing documents to guide internal / external resources in the development of work product.  The goal is to ensure all components of the marketing communications plan come together to become a fully integrated communications plan that will engage targeted audiences with a powerful and consistent brand voice. 

This role will support the Director and team with the development of integrating & executing of the communication strategies and the facilitation of all marketing campaigns. This includes, but is not limited to writing creative content briefs, ensuring marketing projects are created on-time and within budget and aligning with all key internal and external stakeholders. The person in this role will also work closely with the key internal teams

This person will also be a key member of team, responsible for working with the project management team, assigned to this area of business, to facilitate and coordinate all creative tactical executions coordinating approvals with various teams across the organization supporting all marketing efforts developed for each campaign.


  • Communication strategy and marketing plan development
  • Must work closely with the internal partners that this position supports to develop a solid understanding of key business needs that each campaign will support.
  • Prefer functional knowledge of broadcast media, CRM, user experience, display advertising, rich media, mobile platforms, social platforms, and E-commerce.
  • Development and execution of key campaigns and supporting tactics.
  • Help manage timelines of key projects to ensure tactics are delivered on time and within budget.
  • Developing subsequent creative briefs and work closely with the internal creative team on the execution of all campaign creative.
  • Maintaining communication calendars for various campaigns
  • Possess strong organizational skills to balance multiple projects with staggered delivery dates as well as prioritize tactic delivery and manage internal stakeholder expectations.
  • Collaborate with internal stakeholders and external vendors.     
  • Ensure there is consistent alignment between all internal project stakeholders.
  • Submit projects for review and consolidate feedback.
  • Provide timely feedback to the creative team/Project Management team
  • Share final products with all key stakeholders
  • Proactively contributes to continuous process improvement by effectively identifying and addressing issues, and coaching the team to support the workflow design, and ensure there is consistent alignment between internal partners.


  • Bachelor’ s degree in Marketing, Integrated Communications or Advertising


  • 3-5 years of relevant experience in marketing, advertising or communications.  Previous advertising agency, travel/tourism or entertainment experience is a plus.


  • Strong organizational and project management skills.
  • Ability to handle multiple tasks in a fast-paced work environment.
  • Ability to effectively present information to individuals and groups.
  • Strong written and verbal communication skills.
  • Ability to read, analyze, and interpret general business documents.
  • Must be able to write routine reports, business correspondence and timelines.
  • Proficiency in Microsoft Word, Excel, PowerPoint and Outlook with an emphasis on PowerPoint.
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