Social Advertising Manager

Celebration, FL

Post Date: 06/07/2017 Job ID: 23483 Industry: Other Area(s)

Responsibilities
  • Lead implementation and management of paid social advertising campaigns
  • Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms– primarily Facebook Power Editor and Twitter Ads Manager
  • Work closely with organic social team to enact paid promotion of key organic social content
  • Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign
  • Manage daily budget tracking process to make sure pre-defined spending levels are on pace
  • Utilize team workflow system (Jira) to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
  • Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
  • Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance
  • Review regular reporting to add insights and provide commentary to explain variations
  • Manage the execution and reporting of ad, landing page and vendor beta testing initiatives
  • Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
  • Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities

 

Required Skills & Education
  • 2-3+ years executing paid social media advertising campaigns
  • Must have a thorough working knowledge of Facebook and Twitter advertising interfaces, and be familiar with Pinterest, Snapchat and Instagram.
  • Familiar with a major web analytics vendor such as Adobe Analytics (Omniture), Coremetrics or Webtrends to drive tactical decisions
  • Ability to work well with cross-functional teams and prioritize time
  • Comfortable working with team members at all levels, including senior management
  • High proficiency with Microsoft Excel
  • Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
  • Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance
  • Review regular reporting to add insights and provide commentary to explain variations
  • Manage the execution and reporting of ad, landing page and vendor beta testing initiatives
  • Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
  • Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
  • 4 year college degree, preferably in Marketing or Media

 
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