Marketing Campaign Manager

Charlotte, NC 28202

Post Date: 07/31/2017 Job ID: 24389 Industry: Other Area(s)

Campaign Manager

Responsible for the strategic development, tactical implementation and maintenance of all Marketing Communications initiatives as it relates to the promotion of products and services for a specific line of business.
Own the primary relationship with our internal clients and are responsible for the integration among partnering communication departments.
Liaise with, and act as the link between, assigned departments and the marketing communications organization by maintaining regular contact with both, ensuring that communication flows effectively
Serve as consultant to the business in recommending new and best practices to continually improve campaign performance
Develop a portfolio of campaigns for the assigned department based on annual and / or quarterly Market Plans or Communications Plans
Brief media, creative and research staff, and assist with the formulation of marketing strategies for assigned departments
Negotiate with assigned department and marketing communications staff about the details of campaigns
Get success metrics / desired outcomes from assigned department to allow measurement of campaign effectiveness 
Work collaboratively with creative, copy, operations/traffic, marketing, and other enterprise teams on implementing campaigns
Coordinate with traffic department to meet deadlines and prioritize tasks
Present creative work with creative leads to the business for approval or modification
Manage assigned campaign budgets and costs; and ensure appropriate charging
Use technology tools to manage campaigns and deliver performance metrics


Five+ years of advertising agency or corporate marketing experience
Experience with using technology to manage workflow
Relationship/account management experience
Experience in taking new products to market
Ability to work independently and/or a part of team, quickly and creatively, under tight deadlines
Consulting skills to provide technical and creative advice to clients using industry best practices
Ability to coordinate work and projects with designers, copywriters
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