Social Advertising Manager

Kissimmee, FL 34747

Post Date: 07/05/2018 Job ID: 30201 Industry: Other Area(s)
  • Set up and manage Paid Social Advertising campaigns in native Social Platforms (Primarily Facebook/Instagram and Twitter; some LinkedIn and Snapchat)
  • Ensure campaigns are set up to track properly in Adobe SiteCatalyst Schedule and launch Organic Social posts through Sprinklr
  • Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign
  • Manage daily budget tracking process to make sure pre-defined spending levels are on pace
  • Utilize team workflow system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
  • Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance
  • Review regular reporting and add commentary to explain variations
  • Manage the execution and reporting of ad, landing page and vendor beta testing initiatives
  • Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
  • Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
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