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Chief Marketing Officer CMO

Orlando, FL 32819

Posted: 05/23/2023 Industry: Other Area(s) Job Number: 47435

Job Description


Kavaliro has partnered with a health sciences organization in Orlando, FL seeking a strategic and visionary Chief Marketing Officer (CMO) to lead their marketing efforts and drive the brand's growth and success. As CMO, you will play a critical role in shaping their marketing strategy, building the brand presence, and delivering impactful marketing campaigns that resonate with the target audience.

 

Responsibilities:

Marketing Strategy and Planning:
  • Develop and execute the company's overall marketing strategy to achieve business objectives, increase brand awareness, and drive customer acquisition and retention.
  • Conduct market research, competitive analysis, and customer insights to identify market trends and opportunities, and translate them into actionable strategies.
  • Define target audience segments, positioning, and messaging strategies to differentiate our brand and drive customer engagement.

Brand Management and Positioning:
  • Oversee brand development initiatives, ensuring consistent messaging and brand positioning across all marketing channels and touchpoints.
  • Develop and maintain brand guidelines and standards, ensuring brand integrity and consistency in all marketing communications.
  • Drive brand awareness and recognition through innovative marketing campaigns, partnerships, and community engagement.

Marketing Campaigns and Communication:
  • Lead the development and execution of integrated marketing campaigns, leveraging various channels such as digital marketing, social media, content marketing, events, and PR.
  • Collaborate with cross-functional teams, including product management, sales, and creative teams, to ensure seamless execution and alignment with marketing objectives.
  • Create compelling content and messaging that effectively communicates the value proposition of our products and services to the target audience.

Digital Marketing and Customer Experience:
  • Drive digital marketing initiatives, including website optimization, SEO/SEM, email marketing, social media, and marketing automation, to enhance customer engagement and lead generation.
  • Monitor digital marketing performance, analyze data, and utilize insights to optimize campaigns, improve user experience, and drive measurable results.
  • Champion customer-centricity and ensure a seamless customer experience across all marketing touchpoints, from initial brand awareness to post-purchase engagement.

Team Leadership and Development:
  • Build and lead a high-performing marketing team, fostering a collaborative and innovative culture.
  • Provide strategic guidance, mentorship, and professional development opportunities to team members, promoting their growth and success.
  • Foster cross-functional collaboration and alignment, working closely with other departments to drive a unified and integrated approach to marketing.

 

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
  • Experience in the nutraceutical industry is a must
  • Proven experience as a senior marketing leader, with a track record of developing and executing successful marketing strategies in a fast-paced environment.
  • Deep understanding of brand management, marketing principles, and customer-centric strategies.
  • Strong knowledge and experience in digital marketing, content marketing, social media, and marketing automation.
  • Excellent leadership and people management skills, with the ability to inspire and motivate a team.
  • Strategic thinker with strong analytical skills and the ability to translate data and insights into actionable marketing strategies.
  • Exceptional communication and presentation skills, with the ability to effectively articulate ideas, influence stakeholders, and build strong relationships.
  • Demonstrated ability to thrive in a dynamic and rapidly evolving industry, adapting to market trends and driving innovation.

 

Join the team as the Chief Marketing Officer, and you will have the opportunity to shape and drive our brand's growth and success. If you are a strategic thinker, a visionary leader, and passionate about building impactful marketing strategies, we invite you to apply and contribute to our continued growth.

 

 

Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.

Job Requirements

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By using best practices and optimal employee recruiting strategies, Kavaliro provides employers with employment solutions by providing the most qualified and professional employees, who can staff both project and permanent positions in order to ensure the ongoing success of all types of businesses. We use a streamlined-yet-thorough approach to staffing that saves our clients administrative time, resources and money.
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Just like with our clients, we build our process to meet each individual candidate s needs. Our recruiters take the time to listen to your career goals and ambitions, then work one-on-one with you to help place you in a company that provides the best professional fit.

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Call us with a detailed overview of your experience, skills, background, and goals. If you are local and prefer, we will set up a face-to-face interview.

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