Digital Analyst

Orlando, FL 32887

Posted: 07/26/2019 Industry: Other Area(s) Job Number: 36164

RESPONSIBILITIES
  • Analyze and solve problems at their root, stepping back to understand the broader context. (tracking was working pre-release, but counts are now off... why? Traffic is up or down – is this real or is tracking off etc.)
  • Work closely with the Manager to communicate data driven insights to internal and external partners in a digestible way.
  • This role will work closely with team members of product, digital marketing, IT, data & analytics, and business team members departments to capture and aggregate the data needed to drive business decisions.
  • Centralize and standardize digital tracking, analytics, and associated data quality.
  • Compose standardized weekly and monthly reports
  • Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement.
  • Work with third parties to resolve discrepancies or platform issues.

 

QUALIFICATIONS
  • At least a Bachelor' s degree in Analytics, Math, Finance, Statistics, Engineering or related discipline.
  • 2+ years’ experience as a data analyst
  • 3+ years of digital analytics experience with the Google Marketing Platform (specifically Analytics 360)
  • High level of analytical ability
  • Advanced knowledge of Microsoft Excel (pivot tables, advanced formulas, etc.)
  • Comfortable analyzing raw data and extracting actionable insights
  • Experience in MS SQL, Excel, relational databases and database concepts required.
  • Strong mathematical background with advanced experience in data mining and data cleansing.
  • Proven ability to develop useful analytical tools and effectively communicate complex findings and ideas in plain language (in writing, verbally and visually).
  • Ability to work on multiple projects simultaneously and to provide regular status updates proactively.
  • Experience and applied knowledge of PowerBI, Tableau, or any other data visualization tool.
  • Web analytics certification a plus.
  • Experience in coding (R, VBA or Python) experience a plus.
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