Digital Marketing Analyst I

Orlando, FL 32819

Posted: 04/23/2019 Industry: Other Area(s) Job Number: 34948

RESPONSIBILITIES
  • Develop data extract and analysis routines using SQL, Excel, and BI reporting tools to support CRM and Analytics teams
  • Develop, enhance and update Unica flowcharts and underlying data access logic to support CRM team campaign implementations
  • Support implementation, deployment, support and enhancement of Cognos and related data sources, and reports to support CRM, Digital Analytics, and Social Analytics reporting and data needs.
  • Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis.
  • Ensure compliance with Data Management laws.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
  • Perform other duties as assigned. 

 

QUALIFICATIONS
  • Excellent analytical skills with past experience in email and/or database marketing analysis
  • Experience with Unica or other campaign management system preferred
  • Experience with Microsoft Excel (advanced)
  • Must be able to develop and understand advanced Microsoft Excel spreadsheets
  • Experience with SQL and Relational Databases (expert)
  • Must have thorough understanding of database structure
  • Experience creating complicated reports including sub-reports, parameter based reports, graphical reports, formula based, well-formatted reports; analysis reports, etc
  • Working knowledge of databases including writing SQL queries required
  • Ability to work independently in a deadline oriented environment
  • Experience in troubleshooting and resolving problems
  • Ability to evaluate quantitative data sets and determine “ big picture” implications required
  • Working knowledge of marketing, media and marketing customer data required
  • Ability to handle multiple projects required
  • Desire to work in a fast paced environment required
  • Proficiency communicating research results in written, visual and verbal form required 
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