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Digital Marketing Manager

Lakeland, FL 33802

Posted: 02/01/2023 Job Number: 46450

Job Description

 Kavaliro is searching for a Digital Marketing Manager for one of their leading nationwide clients headquartered in Central Florida.  The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms

You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain customers in an ever-evolving omni-channel environment.  Additional responsibilities include:

Responsibilities/Job Duties: 
  • Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines.
  • Serving as the Marketing digital channel development and implementation subject matter expert for paid search.
  • Performance of assigned digital campaigns and projects.
  • Effectively managing established digital channel multimillion dollar executional budgets.
  • Promoting digital marketing through participation in department educational training and self-education opportunities.
  • Dedicating time to marketing innovation and quality improvement.
  • Managing special Marketing Communications related assignments.
  • At least four years of digital channel execution experience in Marketing or Advertising.
  • Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms.
  • Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social).
  • Knowledge of current and future trends in digital marketing and communications platforms and applications.
  • Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin).
  • Knowledge of budgetary management, metrics and reporting.
  • Knowledge of content management and ecommerce systems.
  • Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization.
  • Knowledge of video optimization for search and performance.
Education Requirements
  • Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience.  

 Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative. 

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