Email Campaign Specialist
6900 Kingspointe Parkway Orlando, FL 32819 US
Job Description
We are seeking an experienced Email Marketing Specialist with a strong background in driving performance and optimizing conversions through strategic email campaigns. The ideal candidate will have a solid understanding of email marketing platforms and a data-driven approach to campaign management.
Key Responsibilities:
- Develop and execute high-performing email marketing strategies focused on maximizing conversions.
- Utilize platforms like HubSpot, Klaviyo, Marketo, Mailchimp, and others to create, manage, and track campaigns.
- Analyze campaign performance using Google Analytics and A/B testing tools to identify areas for improvement.
- Work with SAP to streamline data and enhance campaign targeting.
- Customize email templates using HTML/CSS (preferred but not required).
- Manage email list segmentation, automation, and drip campaigns to improve audience engagement.
- Ensure compliance with email deliverability best practices and regulatory guidelines.
- Write compelling, conversion-focused email copy that drives engagement and action.
- Handle multiple campaigns simultaneously, ensuring deadlines are met in a fast-paced environment.
- Maintain a detail-oriented and data-focused mindset to consistently improve campaign performance.
Job Requirements
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