Global Brand Manager
1155 W Fulton St. Chicago, IL 60607 US
Job Description
Responsibilities
- Revenue Growth Management Deep dive - Strategy and execution – working through Price / Promo strategy opportunities for remainder of year by key customer and solidifying the reco for into our 2026 / strategic plan planning stance forward. Lead PR and influencers, go to market, qualify excellence, tech performance reviewing products together, review consumer responses, work with mill and RE team that quality is achieved and maintained.
- Masterbrand Commercialization support – working with agency teams to ensure flawless execution of plans into market in 2025 and planning towards 2026. Leads PR and influencer as well as oversight for owned channels.
- Strategic plans for how to build Dry plus Flushable wipes regimen better in market through commercial innovation and merchandising vehicles.
- Quality team excellence – Brand steward within the quality team to ensure we bring fidelity to our Ultra Clean product to get quality back going at our mill to expectations; move to our Mexico eCM to do the same.
- Ad Hoc Innovation support –places where brand input needed in workshopping, etc. Any ad hoc sprints/leadership requests on quick turns.
- Individual contributor with comprehensive knowledge in specific area; knowledge base acquired from several years of experience in particular area.
- Provides recommendations and influences strategic decision making.
- Category Management & Optimization.
- Leads the development & implementation of best-in-class process for the development of Category Foundations.
- Supports Regional Brand Marketing in developing Category Foundations for assigned product category.
- Partners with Cluster & Regional Brand Marketing to design & deliver a competitive product portfolio based on the Brand Foundation Tools for assigned product category.
- Partners with Regional Brand Marketing to track product competitiveness scorecards to ensure consistent delivery of product PODs & POPs Innovation / Renovation / Claims.
- Develops a long-term vision for the category & appropriate 5-year innovation / multi-region renovation plans to drive growth in local markets.
- Partners with Global R&D & Global Customer Marketing to develop Front end Innovation projects based on key trends.
- Partners with Global Customer Marketing to build an integrated product / promise / channel innovation & multi-region renovation calendar that will drive growth for assigned category.
- Partners with Global Product Supply to plan for & optimize long-term capacity & asset utilization based on Category growth plans.
- Executes product development projects by leading multifunctional teams through the IMF process.
- Develops the Claims Architecture for the assigned category.
- Supports Regional Brand & R&D Teams to develop claims and demos for the assigned category & manages legal approval for the claims through ETQ where appropriate Market Segment Management.
- Leads market segment development for KCP globally by creating a clear vision to consistently differentiate KCP across all Clusters.
- Identifies and leverages best practices & drive synergies across Clusters.
- Builds capability / competency within the organization against this strategic leadership Standard Work.
- Partners with Regional Brand Teams to ensure Brand Identity Guidelines are consistently applied.
- Ensures all marketing content is uploaded & maintained in the Digital Asset Management System.Â
- Monitors global category performance (NSV) and adjusts accordingly.
- Manages assigned marketing budget within CFI's.
- Actively visits customers and channel partners to capture insights and check and adjust marketing programs.Â
- Leads the relevant Brand Management Community of Practice to share & learn best practices.Â
Required Experience:
- At least 1 year of CPG (Consumer Packaged Goods) brand management experience.
- Strong business acumen and is analytical in the context of business ownership.
- Bachelor's degree.
Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.
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