Marketing Specialist

Petaluma, CA 94954

Posted: 01/30/2019 Industry: Other Area(s) Job Number: 32802

Marketing Specialist

We are looking for an enthusiastic, creative Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion

Essential Job Responsibilities:
• Identify best practices and drive content strategy to promote our product and brands.
• Develop and execute tactics to highlight our products and branding in modern methods. 
• Utilize best practices of branded media including copywriting, paid media, SEO, CRM and social media.
• Manage, plan, write and implement effective marketing campaigns. Work with Graphic Designers in the production of marketing materials to ensure on-brand, error-free work and timelines are met.
• Assist in analyzing marketing data to help shape future marketing strategies.

Job Qualifications: 
• Bachelor degree in Marketing, Business or equivalent education
• 2+ years of marketing experience
• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Willing to Travel
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