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Sr. Marketing Media Measurement and Optimization Analyst

Orlando, FL 32819

Posted: 03/30/2023 Job Number: 46956

Job Description

Kavaliro is seeking a Sr. Marketing Media Measurement and Optimization Analyst for a hybrid position with their client in Central Florida.


JOB SUMMARY: Lead the development of actionable knowledge-driven insights and analyses with a focus on marketing optimization and the guest journey within campaigns, products and events. Leverage findings from top down marketing mix modeling results, bottom up attribution models and consumer and marketing insights to provide strategic recommendations to key business stakeholder. Guide the long range, annual and seasonal marketing strategies to support the guest experience. Partner with key stakeholders to drive necessary insights derived from business goals.



  • Manage the Cross Channel Attribution team by generating actionable knowledge-driven insights and analyses with a focus on marketing optimization within paid, owned and earned media and key business areas for point of origin, campaigns, destinations, attractions and events.
  • Manage and become the power user of the Cross Channel Attribution measurement platform which consists of top down marketing mix modeling and bottom up attribution.
  • Leverage top down marketing mix modeling results, bottom up attribution and consumer and marketing insights in order to provide strategic recommendations.
  • Advocate and develop learnings and strategies to support optimization, testing, personalization, segmentation and enhanced targeting across channels.
  • Develop tracking and measurement plans with recommendations for performance management.
  • Analyze performance and impact of marketing initiatives overall on both online and offline customer behavior.


  • Guide the long range, annual and seasonal marketing strategies to support the Omni-channel user experience.
  • Partner with key stakeholders to drive necessary marketing insights and strategies in support of the business goals.
  • Work across departments to proactively identify best practice solutions to solve complex marketing challenges.
  • Assure alignment of the marketing insights and recommendations with the overall strategic plan for the business.
  • Identify gaps in processes and act as a catalyst for problem solving and process creation, improvement and implementation.


  • Mentor direct reports on a weekly basis to guide them on performance and personal and career growth.
  • Conduct weekly 1-on-1 status meetings with direct reports.
  • Conduct monthly / quarterly / annual planning with team to ensure team objectives align and support broader business objectives.


  • Assist in the performance of other special duties and projects as needed in support of organizational goals.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
  • Perform other duties as assigned.


EDUCATION: Bachelor’s degree required. MBA strongly preferred


  • 6+ years of analytic, digital and integrated marketing experience combined with management consulting or cross-channel analytics framework development preferably in support of marketing and sales functions in the consumer entertainment, travel or amusement park industry; or equivalent combination of education and experience.
  • Demonstrated experience leading analytics projects with significant and far-ranging impact on the marketing performance of the business in both the short- and long-term.
  • Demonstrated cross-functional expertise with marketing mix models, media measurement & attribution, and forecasting.
  • Demonstrated ability to leverage marketing insights and findings to provide strategic marketing recommendations for long term planning and more tactical media optimization projects.
  • Demonstrated success leading inter-departmental analytics projects, successfully leveraging cross-functional relationships with marketing channels.
  • Strong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations that highlights a clear decision framework based on analysis and experience.
  • Expertise in understanding marketing integration between CRM, Direct, Social Media, Search, Paid Media and Ecommerce.
  • Passion for entertainment industry and guest experience optimization.
  • Strong organizational and analytical/problem solving skills.
  • 3-5 years of relevant experience, preferably with a top-tier consulting or professional services firm.
  • A track record of performance meeting targets and objectives.


Experience/Knowledge in the following areas preferred/beneficial:
  • Travel & Resort Industry, Entertainment &/or Theme Park experience
  • Marketing Mix Models (power user), attribution, forecasting, and market testing
  • Digital Marketing & Analytics
  • Marketing Analytics / Adobe Analytics
  • Business Intelligence Reporting
  • CRM Execution
  • Consumer Research and Journey
  • Consumer Data
  • Management Consulting
  • Competitive Analysis


Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.

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What to expect when working with Kavaliro

Just like with our clients, we build our process to meet each individual candidate s needs. Our recruiters take the time to listen to your career goals and ambitions, then work one-on-one with you to help place you in a company that provides the best professional fit.


Call us with a detailed overview of your experience, skills, background, and goals. If you are local and prefer, we will set up a face-to-face interview.


You will be asked to complete an online assessment form to assess your skill level. At the same time, your references will be checked.


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When you and your recruiter agree on a potential match, you ll be briefed with helpful insight into the client s needs.


When you begin your employment tenure with the client, Kavaliro will continue to be there to support you in your career.

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