Temporary Marketing Specialist II
Job Description
Our client is seeking a Temporary Marketing Specialist II for a contract opportunity. The Marketing Specialist II will play a pivotal role in driving the success of marketing initiatives. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.
KEY RESPONSIBILITIES:
Marketing:
• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management: Maintain and enhance the company brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
Department Support:
• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.
REQUIREMENTS:
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KEY RESPONSIBILITIES:
Marketing:
• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management: Maintain and enhance the company brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
Department Support:
• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.
REQUIREMENTS:
- 4+ years of experience and knowledge of current marketing techniques and practices and marketing campaign management.
- Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
- Knowledge of list management and lead generation techniques.
- Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
- Knowledge of diverse media available plus media evaluation and buying/placement experience.
- Ability to effectively plan and execute multi-step campaigns, projects, and events.
- Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
- Ability to lead and work with cross-functional teams.
- Experience and familiarity in working with advertising agencies and vendor partners.
- Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
- Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
- Strong verbal and written communication skills, including grammar and punctuation.
- Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.
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